. Revista de Educaţie Fizică, Sport şi Ştiinte Conexe
THEORETICAL AND PRACTICAL ASPECTS ON THE ANALYSIS OF SPORTS MARKETING PLAN
10 decembrie 2018
Domeniu:
The analysis of marketing plan at the level of the sports organization contributes to the identification of the dimensions of a certain concrete problem in a given situation and to the assessment of the adequacy of the information basis necessary for the development of a strategic decision to develop and to activate the internal resources realisation of a such entity. Thus, in order to cope with contemporary progress, the sports organization has to look for ways, find new forms to develop, study, research and know the sports consumers market, plan and monitor the achievement of its strategic goals, distributing to consumers a product or sports service into groups, in order to be able to highlight how the sports entity can meet the consumers' expectations compared to other tenderers.At the same time, the marketing mix and the implementation of a program in this respect depend on a large extent by leadership and assuming, communicating and delegating tasks, team work and projects, and last but not least, the payments and sanctions applied to the human resources involved in their realisation at organizational level.Among the tools to measure the effectiveness of planning and implementing the marketing plan, we can use the surveys, the annual focus groups, the media monitoring, the number of subscribers on the entity's website, the number of participants in a sports event, which will ensure the control and evaluation of the strategic objectives, expectations and competitive advantage expected by the sports organization.
01-2-2018 - AMELICICHIN, BUDEVICI – PUIU.pdf
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